Samba TV’s State Of Viewership Report Reveals OTT and Linear Viewers

Samba TV’s State of Viewership Report shows OTT viewership surged 56% YoY, while linear TV grew 8%, highlighting shifting audience trends and the evolving landscape of media consumption.

Samba TV, the global leader in AI technology for media analytics, today released its State of Viewership Report for the second half of 2024, analyzing..

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