Automotive Loyalty Rates Stall Despite Volume Increases, according to S&P Global Mobility

SOUTHFIELD, Mich., Oct. 5, 2023 /PRNewswire/ — Ending consecutive periods of year-over-year declines, brand loyalty movement among U.S consumers halted in the first half of 2023, according to S&P Global Mobility analysis of new vehicle registration data. The industry’s brand loyalty rate…

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